Experience

Leading 4 cross-functional squads as Head of Product. Prototyped the majority of the platform, making significant contributions to the build that impressed the engineering team. Built and scaled the product organisation, establishing Agile processes, stakeholder management frameworks, and delivery standards that increased team velocity by 40% within 6 months.

Led strategic pivot from commercial loans to retail mortgages, identifying a $2B+ opportunity through market analysis and user research. Architected and delivered the decision engine roadmap, reducing mortgage approval times from weeks to seconds. Introduced the concept of investment pools for funding home loans, allowing automatic investments to occur. Built a high-performing team from scratch, recruiting key talent including one senior hire from my network.

Joined Lendi during the acquisition of Aussie Home Loans, creating Australia's largest home loan originator with 4M+ customer records. Led product initiatives across the merged entity, managing complex integration of legacy and modern microservice architectures through Agile methodologies and stakeholder management. Delivered interplatform sync solutions that unified customer data, reducing operational overhead by 30%.

Introduced AI-powered live chat to convert users to appointments. Created new authentication systems to improve security and conversion rates. Delivered an end-to-end referral system to reduce cost per acquisition, working with extensive customer data to drive product decisions through user research and data analytics.

Built Cranetime from scratch to market-leading product, the first construction site crane and delivery scheduling platform. Singlehandedly designed the product architecture, developed the design system, and established Agile product processes. Grew from 0 to 200 active construction sites across $20B+ in projects through user research and iterative roadmap delivery.

Implemented customer-centric development approach, spending time on construction sites to understand real-world workflows. Built a product that reduced crane idle time by 35% and improved delivery coordination efficiency by 50%. Successfully exited via acquisition in 2021 to a port delivery management app based in London that wanted to scale into construction.

Co-founded Legalnet in legal lead generation and CRM. Built the company from concept to exit, designing the entire product experience, customer journey, and bespoke CRM platform. Led product development with a lean team of one engineer, managing stakeholder relationships and product roadmap. Ran the performance marketing campaigns, mastering Google Ads to drive lead generation.

Built technology for a traditionally tech-averse industry, designing intuitive interfaces through extensive user research that integrated seamlessly with legal workflows. The platform improved operational efficiencies, enabling users to take on significantly more cases with a lower ratio of lawyers. This efficiency gain enabled users to generate revenue that exceeded traditional law firm benchmarks.

Joined Crazy Domains as employee #6, contributing to rapid growth from startup to Australia's largest domain and hosting provider with 1M+ customers. Recognised for exceptional technical and commercial skills. Within 3 months, formed a subsidiary agency with the founder focused on talent acquisition and development.

Founded and scaled the web agency, building 200+ custom websites and applications for SMB clients. Established a talent development pipeline, hiring and training 15+ junior designers and developers who progressed into senior roles at the parent company. This unique combination of technical execution, sales, and team building provided the foundation for product management expertise.